Financing from Masses by Jiazhuo G. Wang Hongwei Xu Jun Ma Yexia Zhang & Zhi Chen

Author:Jiazhuo G. Wang, Hongwei Xu, Jun Ma, Yexia Zhang & Zhi Chen
Language: eng
Format: epub
Publisher: Springer Singapore, Singapore

Followed by the projects with the target of fundraising amount between RMB 10,000 (including RMB 10,000) and RMB 100,000, with the success rate of 64.52%;

The projects with the target of fundraising amount below RMB 100,000 have a success rate of 50%; and

The projects with the target of fundraising amount between RMB 1 million (including RMB 1 million) and RMB 10 million have the lowest success rate of 41.03%.

Therefore, the online movie projects with the target of fundraising amount between RMB 100,000 (including RMB 100,000) and RMB 1 million, and the equity return as the primary return form, appears to be the one that can more easily attract the participation of investors (Fig. 4.12).

Fig. 4.12The success rate of online movies. Data Source www.​yingcanzixun.​com

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